NTT DOCOMO, INC. (NTT DOCOMO), one of the world's leading mobile communications
companies with more than 50 million customers, is the parent company of DOCOMO Europe
Limited.
NTT DOCOMO provides a wide variety of leading-edge mobile multimedia services, including
i-mode, the world's most popular mobile Internet service, which provides e-mail
(MMS) and Internet access to over 48 million subscribers.
NTT DOCOMO's 3G service FOMA was launched in 2001 as the world's first commercialised
3G mobile service based on W-CDMA and offers customers greater speeds and content
on i-mode, as well as delivering live video streaming.
In addition to wholly owned subsidiaries in Europe, the company is expanding its
global reach through strategic alliances with mobile and multimedia service providers
in Asia-Pacific and Europe. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM)
and New York (DCM) stock exchanges.
New DOCOMO corporate logo and other re-branding elements that will be introduced
beginning July 1.
The new logo's color is red, which symbolizes the company's energy and dynamism.
The logo, along with other branding elements, embodies DOCOMO's commitment to achieve
customer satisfaction by understanding the needs of customers and building stronger
relationships with them, and to maximize the creativity of the company's workforce
and remain a leading innovator in the mobile communications industry.
the logo and new brand slogan-Unlimited Potential, in Your Hand - also express DOCOMO's
commitment to offer high-quality, value-added mobile services and technologies that
enchance human relationships and lifestyles.
The changes are the result of DOCOMO's review of its branding and related marketing
strategies after establishing the Corprate Branding Division in August 2007.